YourDictionary
Branding & Graphic Design
Illustrator, Photoshop
2023
A graphic restyling for YourDictionary, focused on updating the visual language of web articles and social media content. The redesign introduced a new color palette, graphic language, and flexible templates to ensure brand coherence across platforms while enhancing visual clarity and accessibility.
Original Graphic Style
The original graphic style featured a very large color palette -two main colors plus eight secondary ones, each with three shades. The background resembled a notebook grid, and graphic elements included randomly placed circles, organic shapes, and a mix of full and partial opacities.
The only request for the redesign was to keep the notebook-style background.
References
To reinforce the notebook aesthetic, the redesign drew from distinctive notebook elements such as fabric ribbons used to mark pages and small sticky notes for separating sections. Additionally, editorial-style layouts were explored to support a clearer and more organized distribution of content.
New Graphic Style & Color Palette
The new color palette is composed of four tones: the two brand colors (blue and purple) and two complementary ones (turquoise and orange). This bold, high-contrast combination was chosen to appeal to YourDictionary’s audience, primarily students and adults learning a new language.
Colors are used in pairs, combining one brand color with one complementary tone to create vibrant two-tone illustrations set against solid backgrounds. The ribbon motif is incorporated as a graphic device to highlight titles and illustrations, reinforcing the notebook-inspired aesthetic.
