YourDictionary
Branding & Graphic Design
Illustrator, Photoshop
2023
A comprehensive visual refresh for YourDictionary, aimed at unifying the brand’s presence across web articles and social media. The project focused on streamlining the visual language to ensure cross-platform coherence while enhancing clarity and accessibility for a student-focused audience.
Creative Direction
We evolved the passive "notebook" aesthetic into a functional design system. Drawing from editorial layouts and physical study tools, the direction prioritized hierarchy and readability to organize content effectively.
Visual Identity
The palette was consolidated into four high-contrast tones for clarity. We introduced a "ribbon" graphic device to anchor titles and structure content, establishing a strict visual logic for all illustrations.
Final Outcome
The result is a flexible template system that scales seamlessly from web articles to social media feeds. This modular approach ensures brand coherence and visual consistency across all digital touchpoints.
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