Analog Instax double-exposure self-portrait in a mirror, overlaid with pink hydrangeas. Minimalist photo.

Hi, I’m Maca San Martín. Welcome to my multi-creative self, where you’ll find my designs, photos, and other visual explorations.

Whether I’m building a complex design system, taking photos, or experimenting with textiles, my goal is the same: to create work that feels natural, thoughtful, and quietly eye-catching.

This is where all my creative layers live together. I hope it feels good to you too.

Design Projects

Elegance by Design

2026

Art Direction & AI Video Production.
Elevated the excellence of everyday design through luxury visual codes. Managed the complete creative process to deliver a fully AI-generated video.

Art Direction & Generative AI · Midjourney, Freepik AI, Flora, ElevenLabs, Suno, Adobe Premiere

YourDictionary

2023

Visual Refresh & Brand Consistency.
Executed a graphic restyling across high-traffic web pages and social media, implementing a new color palette and cohesive visual language.

Branding & Graphic Design · Illustrator, Photoshop

farecrumbs

2025

Comprehensive Visual Identity.
Created a trustworthy yet adventurous brand system for a travel-tech product, tailored to represent the discovery of hidden airline fares.

Branding, Creative Direction & Project Management ·
Illustrator, Photoshop, After Effects

Crossword Helper

2023

Visual Storytelling & Illustration System.
Developed a consistent graphic language and illustrations for key touchpoints, including the homepage and empty states.

Branding, Graphic Design & Illustration · Illustrator, Photoshop

FHº Scholarship

2020

Art Direction & Video Moodboard.
A conceptual video piece for an Elisava scholarship application, showcasing my distinct approach to visual narrative and pacing.

Art Direction & Video Editing · Adobe Premiere

More Design Projects

Other Projects

About Me

Hi! I’m Maca San Martín, a visual designer based in Barcelona. I explore artistic minimalist photography alongside my design work, both shaped by a focus on clarity, structure, and visual calm.

Minimalism is the common thread that runs through everything I do, from brand identities and digital interfaces to textiles and ceramics. I see simplicity not just as an aesthetic, but as a way to highlight what truly matters.

My photographic work began as a personal exploration with The Beauty of the Everyday, a project that brought me back to the camera and sharpened my eye for composition, color, and light.

Since then, I’ve captured quiet visual moments that often go unnoticed, a sensibility that also shapes how I approach design: with balance, intention, and restraint.

I am especially interested in how form and function intersect, whether I’m crafting a visual identity or developing a digital concept. I love creating pieces that feel thoughtful, functional, and visually calm. I also enjoy organizing, coordinating, and turning complex ideas into something clear and usable. I work with care, structure, and a touch of humor.

Want to collaborate, have a project in mind, or just feel like saying hi? Drop me a line!

Thank you for looking at my work!