farecrumbs
Branding & Project Management
Illustrator, Photoshop, After Effects
2025
farecrumbs is a conceptual project currently in progress, focused on visualizing a tool that uncovers hidden patterns in airline pricing algorithms through a calm, minimal brand identity rooted in the idea of “decoded justice.”
I developed the visual identity and am now managing the MVP phase, coordinating with the UX designer to bring the concept into its first working version.
