Website under construction, some content is still missing
Hi, I’m Maca San Martín. Here you will find my work across design, photography and other visual explorations.
I keep things simple, always. Whether I’m building a brand, taking photos or working with textiles, I care about visual calm, clarity, and making things look effortlessly right. There’s always a balance between logic and beauty in what I make. I want it to feel natural, thoughtful, and quietly eye-catching. This is where it all lives. Hope it feels good to you too.
Minimalist Photography
Design Projects
farecrumbs WIP
2025
Branding and visual identity for a travel-tech product uncovering hidden airline fares.
Branding, Creative Direction & Project Management · Illustrator, Photoshop, After Effects
AdaptEat UI Case Study
2025
User-centered UI design and Design System for a recipe app tailored to dietary needs and goals.
UI Design · Figma, FigJam
Tune UX Case Study
2024
UX redesign of a music app with a new feature for refining algorithmic recommendations.
UX Design · Figma, FigJam, Illustrator
Crossword Helper
2023
Brand-defining illustrations and visual compositions for homepage and error pages.
Branding, Graphic Design & Illustration · Illustrator, Photoshop
FHº Scholarship
2020
Video moodboard application for the 2020 Fahrenheit Scholarship at Elisava.
Art Direction & Video Editing · Adobe Premiere
More Design Projects
-
Visual refresh across web and social media with a new color palette and graphic language.
-
Illustrations and infographic samples for the homepage, error pages, and vendor content guidelines.
-
Brand design for my personal Minimalist Photography project, covering logo, website design, and communication elements.
-
Infographic design for LoveToKnow website and WordFinder blog.
Other Projects
About Me
Hi! I’m Maca San Martín, a visual designer based in Barcelona. I explore artistic minimalist photography alongside my design work, both shaped by a focus on clarity, structure, and visual calm.
Minimalism is the common thread that runs through everything I do, from brand identities and digital interfaces to textiles and ceramics. I see simplicity not just as an aesthetic, but as a way to highlight what truly matters.
My photographic work began as a personal exploration with The Beauty of the Everyday, a project that brought me back to the camera and sharpened my eye for composition, color, and light.
Since then, I’ve captured quiet visual moments that often go unnoticed — a sensibility that also shapes how I approach design: with balance, intention, and restraint.
I am especially interested in how form and function intersect, whether I’m crafting a visual identity or developing a digital concept. I love creating pieces that feel thoughtful, functional, and visually calm. I also enjoy organizing, coordinating, and turning complex ideas into something clear and usable. I work with care, structure, and a touch of humor.
Want to collaborate, have a project in mind, or just feel like saying hi? Drop me a line!
Thank you for looking at my work!