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Hi, I’m Maca San Martín. Here you will find my work across design, photography and other visual explorations.

I keep things simple, always. Whether I’m building a brand, taking photos or working with textiles, I care about visual calm, clarity, and making things look effortlessly right. There’s always a balance between logic and beauty in what I make. I want it to feel natural, thoughtful, and quietly eye-catching. This is where it all lives. Hope it feels good to you too.

Minimalist Photography

Design Projects

farecrumbs WIP


2025

Branding and visual identity for a travel-tech product uncovering hidden airline fares.

Branding, Creative Direction & Project Management · Illustrator, Photoshop, After Effects

AdaptEat UI Case Study


2025

User-centered UI design and Design System for a recipe app tailored to dietary needs and goals.

UI Design · Figma, FigJam

Tune UX Case Study


2024

UX redesign of a music app with a new feature for refining algorithmic recommendations.

UX Design · Figma, FigJam, Illustrator

Crossword Helper


2023

Brand-defining illustrations and visual compositions for homepage and error pages.

Branding, Graphic Design & Illustration · Illustrator, Photoshop

FHº Scholarship


2020

Video moodboard application for the 2020 Fahrenheit Scholarship at Elisava.

Art Direction & Video Editing · Adobe Premiere


More Design Projects

Other Projects

About Me


Hi! I’m Maca San Martín, a visual designer based in Barcelona. I explore artistic minimalist photography alongside my design work, both shaped by a focus on clarity, structure, and visual calm.

Minimalism is the common thread that runs through everything I do, from brand identities and digital interfaces to textiles and ceramics. I see simplicity not just as an aesthetic, but as a way to highlight what truly matters.

My photographic work began as a personal exploration with The Beauty of the Everyday, a project that brought me back to the camera and sharpened my eye for composition, color, and light.

Since then, I’ve captured quiet visual moments that often go unnoticed — a sensibility that also shapes how I approach design: with balance, intention, and restraint.

I am especially interested in how form and function intersect, whether I’m crafting a visual identity or developing a digital concept. I love creating pieces that feel thoughtful, functional, and visually calm. I also enjoy organizing, coordinating, and turning complex ideas into something clear and usable. I work with care, structure, and a touch of humor.

Want to collaborate, have a project in mind, or just feel like saying hi? Drop me a line!

Thank you for looking at my work!