Word List Finder

Branding, Graphic Design & Illustration

Illustrator

2023

Strategic Illustration System & Visual Storytelling for Word List Finder. Defined a comprehensive illustration language using strict brand color constraints. Developed a cinema-themed narrative and a scalable pattern library that unified the web experience and instructional infographics.

Initial Design Concepts

Explored illustration styles using only the brand’s color palette. Chose human figures in thinking attitudes with exaggerated proportions to avoid normative representations. Experimented with different ways of building patterns using the brand’s mark.

Final Homepage Image

Error & Section Pages

For the error and section pages, I chose cinema-inspired illustrations. The starting point was John Travolta for the 404 error, referencing the famous meme, followed by illustrations inspired by The Fifth Element and Forrest Gump with his unexpected box of chocolates.

Error 404

5 Letter Word Lists

Error 500

Discarded Error 500 Image

Visual Content Examples

Designed a series of illustrations and infographics for vendors, establishing guidelines that ensured all visuals used only the brand colors and pattern, and incorporated the brand mark as a graphic element in titles and graphics.