Maca San Martín · Minimalist Photography
Branding & Graphic Design
Illustrator, Photoshop, Lightroom
2019
Brand design for my personal Minimalist Photography project, including logo, website, and communication materials. The visual identity aligns with the photography itself and with my personal style: minimal, clean, and simple.
Logo & Favicon
For the logo, I chose to use my signature, as I always sign my printed photographs. It’s a styled and simple one-line “M” that reflects the essence of my photography: clean and minimalist. For the favicon, I framed the ending stroke and the dot, as a visual nod to how I often frame a detail within the larger object or landscape in my photos.
Website Design
The website was built on a simple template with a clean layout and generous white space, allowing the photographs to stand out. A straightforward side navigation keeps the browsing experience intuitive and uncluttered.
Exhibition Materials
For each exhibition, the communication materials featured a background image drawn directly from the work on display (photography or textiles in the case of the weaving show). The design combined this imagery with clear details about the title, date, and location.
