Analog Instax double-exposure self-portrait in a mirror, overlaid with pink hydrangeas. Minimalist photo.

Hi, I’m Maca San Martín. Welcome to my multi-creative self, where you’ll find my designs, photos, and other visual explorations.

Whether I’m building a complex design system, taking photos, or experimenting with textiles, my goal is the same: to create work that feels natural, thoughtful, and quietly eye-catching.

This is where all my creative layers live together. I hope it feels good to you too.

Design Projects

farecrumbs

2025

Comprehensive Visual Identity for a travel-tech product.
Created a trustworthy yet adventurous brand system tailored to represent the discovery of hidden airline fares.

Logo animation for farecrumbs. It reflects the fairness and values behind the project concept. The animation evokes a coding cursor, and the line splitting the letters recalls the old flap displays at airports.

Branding, Creative Direction & Project Management · Illustrator, Photoshop, After Effects

AdaptEat UI Case Study

2025

End-to-end UI Design & Component Library.
Designed a user-centered recipe app focused on accessibility. Built a scalable Design System to manage complex dietary needs and goals.

UI Design · Figma, FigJam

Crossword Helper

2023

Visual Storytelling & Illustration System.
Developed a consistent graphic language and illustrations for key touchpoints, including the homepage and empty states.

Branding, Graphic Design & Illustration · Illustrator, Photoshop

FHº Scholarship

2020

Art Direction & Video Moodboard.
A conceptual video piece for an Elisava scholarship application, showcasing my distinct approach to visual narrative and pacing.

Excerpt from a 1-minute video showcasing art direction and advertising from a modern, aesthetic, and minimalist point of view.

Art Direction & Video Editing · Adobe Premiere

More Design Projects

Other Projects

About Me

Self-portrait animation showing me over the years. Different parts of myself come together to create the new me, in an infinite loop.

Hi! I’m Maca San Martín, a visual designer based in Barcelona. I explore artistic minimalist photography alongside my design work, both shaped by a focus on clarity, structure, and visual calm.

Minimalism is the common thread that runs through everything I do, from brand identities and digital interfaces to textiles and ceramics. I see simplicity not just as an aesthetic, but as a way to highlight what truly matters.

My photographic work began as a personal exploration with The Beauty of the Everyday, a project that brought me back to the camera and sharpened my eye for composition, color, and light.

Since then, I’ve captured quiet visual moments that often go unnoticed, a sensibility that also shapes how I approach design: with balance, intention, and restraint.

I am especially interested in how form and function intersect, whether I’m crafting a visual identity or developing a digital concept. I love creating pieces that feel thoughtful, functional, and visually calm. I also enjoy organizing, coordinating, and turning complex ideas into something clear and usable. I work with care, structure, and a touch of humor.

Want to collaborate, have a project in mind, or just feel like saying hi? Drop me a line!

Thank you for looking at my work!